Love it when a new turn of phrase catches on.
‘Lock in’
I’m just saying it all the time. This is better than when the word ‘lit’ hit the streets. This sort of language is crack cocaine for men in their 40s who work in offices with younger people.
‘Yo team. Lock in’
I can say it? Why? It just lands so well. No one thinks I’m cringe. They think I’m connected…



